HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Admissions & Enrolment
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You Never Get a Second Chance in Student Recruitment, So Get This Right

First impressions shape the student journey. Learn how to connect faster, personalise outreach, and make every first moment count.

Retention & Student Success
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5 Onboarding Moves That Students (and Staff) Will Thank You For

Starting university is a big moment – so why make onboarding confusing? Discover five practical ways to create a smooth, supportive experience from day one.

Automation & Efficiency
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Inside the Student Experience Gap that No One Talks About

Most students expect an Amazon-style experience from their institution – but many still encounter friction and silence. Here’s how to close the gap.

Admissions & Enrolment
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Why Students Abandon Applications – And What You Can Do About It

Too many students start university applications but never finish. Learn how to reduce drop-off with a more supportive, streamlined, and student-friendly approach.

Automation & Efficiency
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Behind the Screens: How Automation is Quietly Transforming Higher Education Admissions

Automation is changing how universities recruit students – helping admissions teams cut admin, personalise communication, and improve the applicant experience.

Admissions & Enrolment
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Stop Losing Prospective Students: Optimise Your Higher Education Website for Lead Generation

Transform your university website into a powerful lead-generation tool with research-backed strategies for design, content, speed, and student engagement.

Admissions & Enrolment
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Why Some Students Drop Off Before Enrolling — And How Technology Can Prevent It

Discover why prospective students disengage before enrolling — and how digital tools like personalised portals, automation, and immersive content can keep them motivated and on track.

Marketing & Lead Generation
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Engagement & Communication
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Why Some Universities Attract the Right Students — And Others Don’t

Discover why some universities attract the right students while others struggle. Learn key recruitment challenges and actionable solutions to create meaningful connections, personalise outreach, and improve student engagement.

Engagement & Communication
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Convert More Applicants with Personalised, Data-Driven Outreach

Discover how personalised outreach enhances student engagement and enrolment. Learn best practices for leveraging data, refining communication strategies, and building stronger connections with prospective students.

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