PRODUCT | RELATIONSHIP MANAGEMENT

The CRM Built for Higher Education

Nurture leads, personalise communication, engage alumni and automate workflows with one connected experience.

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Trusted by Leading Universities and Business Schools

Can You Track a Single Prospect From First Click to Application?

Most institutions can't see where prospects come from, how they engage, or why they disappear, making it impossible to improve conversion or forecast enrolment.

Diagram of interconnected dashboard elements including charts, graphs, a folder icon, warning symbol, and progress bars on a light grid background.

Disconnected Prospect Data

When leads live in spreadsheets and disconnected platforms, no one has a full view. Outreach gets duplicated and prospects slip through the cracks.

Flowchart showing email messages leading to data charts and a warning icon indicating an issue in the process.

Untargeted Campaigns

Mass emails that ignore programme interests and engagement history see open rates fall and conversions suffer whilst competitors deliver personalised journeys.

Dashboard with funnel chart, two line graphs, and alert notifications in light beige and gray tones.

No Pipeline Visibility

You know applications are down, but can't see where prospects drop off or which channels falter. Without funnel visibility, you're guessing instead of fixing real problems.

PRODUCT FEATURES

Engage, Convert and Grow.

Connect recruitment, applications, admissions, and student and alumni data in one place.

Lifecycle Tracking

Follow every prospect from first contact through to alumnus.

Create and enrich profiles with data from multiple sources.

Customise lifecycle states (e.g., Prospect Cold → Engaged → Qualified → Admitted → Student → Alumnus).

User interface showing a relationship management lifecycle from prospect to enrolled student and a student overview for Eleanor Pena with registration number, program, active enrolment status, last payment, and enrolled courses details.

Smart, Flexible Forms

Capture leads with intelligent, conversion-optimised forms.

Build landing pages for brochure requests, contact forms, surveys, and events.

Style with your own CSS for a seamless brand experience.

Connect third-party forms (e.g., Unibuddy, Studyportals, House of Education).

Event Management

Organise, promote, and track recruitment events.

Custom event pages for physical or virtual events.

Add maps, agendas, time zones, and rich content.

Track attendance manually or via QR code check-in.

Automate lead scoring and funnel transitions based on attendance.

Email template editor interface showing blocks like Text, Button, Image, and layout options with a preview of a University College campaign email.

Email Marketing & SMS

Deliver personalised engagement at scale across channels.

Drag-and-drop email builder with multiple visual components.

Dynamic content using substitution tags.

Track opens, clicks, bounces, and unsubscribes.

Trigger SMS (via MessageBird) through automation workflows.

Smarter Segments

Target the right prospects with precision and relevance.

Build static and dynamic segments using any field or behaviour.

Segment by nationality, lifecycle stage, engagement score, programme, form response, and more.

Run A/B messaging per country or programme.

Identify bounce segments for better deliverability.

Alumni Engagement

Maintain lifelong relationships beyond graduation.

Centralise and maintain up to date alumni contact details.

Keep alumni engaged with relevant communications, newsletters, and events.

Promote lifelong learning based on alumni programme history and profile.

Unlock Productivity and Scale

Save time and reduce human error with automation that moves leads through your funnel.

Instant Answers

Accelerate decision-making with AI.

Chatbot that answers applicant-specific questions based on
profile details, application data, latest activity, journey fields, financials, and more.

Mentor AI interface showing a prospect summary for Sophie Fischer, Product Manager with 8 years experience, highlighting leadership strengths and MBA goals.

Boost Productivity

Automate processes and workflows for impact.

Trigger actions based on form submissions, status changes, events, inactivity, and other interactions.

Automate email sequences, tagging, status updates, and internal alerts.

Use wait times and conditional branches for advanced flows.

Control and Visibility

Help your teams work better together.

Assign internal tasks to self or colleagues.

Full activity logs visible per profile.

Manage campaigns, forms, emails, and segments across departments.

Role-based permissions and access scopes.

Book a Free Strategy Call

Full Fabric greatly reduces the need for disparate tools. It brings almost everything together in one easy-to-use platform which has had a positive impact on productivity and student satisfaction.

Mr. O. Olson

Director of Global Education @ Maastricht School of Management

Andrew Mellor
MBA Admissions Manager @ Copenhagen Business School

“We have different touch points with students based where they are in the journey.

Having the entire journey in one place really helps us know what interactions are the most effective."

Read Case Study →

Andrew Mellor
MBA Admissions Manager @ Copenhagen Business School

NEW EBOOK

Your Framework for Mapping the Student Journey

Why student journey mapping is critical to converting the right students.
The five key elements every journey map needs to succeed.
How to uncover hidden opportunities to improve conversions.

Get Your Guide →

Cover of a guide titled 'Smarter Student Journey Mapping: 5 Essential Steps for Success' by fullfabric, showing a stylized design with colored bars and partially visible pages behind.