5 Great University Admissions Videos to Inspire You

Video is one of the most powerful tools in higher education marketing — and for good reason. A great admissions video can capture attention, tell your story, and help prospective students imagine themselves on your campus.

From student testimonials to cinematic overviews of city life, video lets you showcase what makes your university special — not just in words, but in emotion, atmosphere, and experience.

There’s no one-size-fits-all approach. Whether you're aiming for heartfelt, humorous, or highly produced, what matters is that the video feels authentic and compelling.

To spark your creativity, here are five standout admissions videos from universities across Europe — each offering a different take on how to connect with students through film.

1. Where It All Begins – Imperial College London

Imperial’s video is a short but striking summary of everything the university stands for. At just two minutes, it combines professional footage from its London campus with archive material to tell a story of innovation, global impact, and academic excellence.

The voiceover is clear and confident, highlighting Imperial’s international outlook and commitment to tackling real-world challenges. It’s bold, it’s polished — and it sets the tone right from the opening frame.

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2. Among the Best in the World – University of Helsinki

Part documentary, part cinematic trailer, the University of Helsinki’s video blends history, humour, and national pride in a way that’s both informative and entertaining.

Spanning from the university’s founding in 1640 to its modern-day contributions to genetics and climate research, the video doesn’t just promote the university — it introduces you to Finnish culture itself. The tone is modest yet confident, with a creative flair that makes it stand out from the typical admissions film.

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3. Benefits of the MBA – University of St. Gallen

Sometimes, simplicity wins — and this video from St. Gallen is a great example. Featuring testimonials from current MBA students, it offers an honest and personal look into what makes the programme unique.

The visuals are crisp and clean, showcasing both the university and its scenic Swiss surroundings. It's a polished, focused piece that answers the question every prospect asks: “Why this programme, and why here?”

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4. Sussex Is – University of Sussex

Short, punchy, and visually rich, Sussex’s video clocks in at just 72 seconds — but manages to convey a lot in that time.

It cuts between shots of the Falmer campus, scenes of student life, practical work, and glimpses of vibrant Brighton. An upbeat soundtrack and slick editing give the piece energy and polish, proving that you don’t need a long runtime to make a strong impression.

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Final Thoughts

Whether you’re working with a full production team or keeping things low-budget, the most important thing is to stay true to your university’s voice. A great admissions video doesn’t just showcase your facilities — it tells a story, evokes a feeling, and helps students imagine what their future could look like with you.

Looking to enhance your admissions experience from the first enquiry to enrolment? Book a demo to see how Full Fabric helps you connect with prospective students at every step of the journey.