Lead generation is tough, especially in higher education. But there are specific strategies you can use to make it more effective...
6 digital marketing strategies help higher education to reach prospective students and funders wherever they happen to be, and engagement in a truly meaningful way.
From SIS to CRM to LMS... the amount of acronyms in the edtech world these days can be overwhelming. This article takes a look at two of the most popular software systems in a bid to explain what they do and provide an overview of their similarities and differences.
Find out how universities are leveraging big data and analytics to drive admissions and improve student retention rates.
This blog post highlights eight key drivers of change relating to the the future of higher education and student mobility, from political factors such as stricter immigration policies and public funding cuts to the rise of automation and the need for flexible modules.
Video is a great way to sell your university in a lively and animated fashion. Here's 5 great examples of university admissions videos.
Working examples from a range of European institutions show that small things can make a difference, and with the right technology, reaching applicants is a lot easier.
This blog post highlights student segments based on people’s aspirations rather than simplistic and demographic factors. Parthenon group were able to group students into six segments or ‘personas’, and some were more commonplace than others.
E-learning is expected to have $325B in revenue by 2025. Modern technology in higher ed is critical to staying ahead of the curve. Explore our 11 tips.