What Really Matters to Prospective International Students?

Choosing to study abroad is a huge decision — and for international students, there’s a lot to weigh up. Beyond rankings and brochures, they’re looking for a university that understands their journey, supports their goals, and makes them feel genuinely welcome.

So what are international students prioritising right now? And how can universities make sure they’re meeting their needs, not just at the application stage, but throughout the entire student experience?

Let’s take a closer look.

What Are International Students Looking For?

Clear Post-Study Opportunities

Studying abroad is often about more than just academics — it’s also about what happens next. Many international students are thinking ahead to internships, career prospects, and graduate pathways.

If your university offers post-study work options or strong career support, make sure that information is easy to find. Clear guidance around visas, employability services and alumni outcomes goes a long way in building trust.

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A Strong Return on Investment

Let’s be honest — higher education is a big investment, and international students are doing their homework. They're looking at tuition fees, living costs, scholarship opportunities and — most importantly — whether it’ll all be worth it in the end.

What can help?

• Transparent information about costs.
• Real stories from alumni.
• Tools that help students plan and budget.

Small touches like these make your university feel open and supportive, even before they’ve applied.

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Flexibility in How They Study

Today’s students expect a bit more flexibility than they used to. Whether it’s hybrid teaching, multiple intakes, or asynchronous course content, students want options that fit their lifestyle — and sometimes, their timezone.

And it’s not just about convenience. Flexibility shows that you’re thinking about their experience and making it easier for them to succeed.

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Real Human Connection

The application process can feel overwhelming — especially when students are navigating it from overseas. That’s why timely, friendly, and personalised communication makes all the difference.

A few ways to build meaningful connections:

• Send helpful, relevant messages based on where they are in the process.
• Make it easy to speak to a real person — whether that’s via email, live chat or a call.
• Share videos or Q&As from international students who’ve already made the journey.

Students don’t just want information. They want to feel like someone’s on their side.

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A Sense of Belonging

Above all, students want to know they’ll be welcomed. They’re thinking about safety, diversity, culture, and community. They want to feel like they’ll belong — both academically and socially.

How can universities show this?

• Highlight support services and student-led societies.
• Celebrate diverse voices across your marketing.
• Showcase student ambassadors from different regions and backgrounds.

These stories help prospective students imagine themselves on your campus — and feel more confident about their choice.

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How Can Universities Respond?

Here are a few practical ways to put these priorities into action.

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1. Optimise Your Online Experience

Your website and application portal are often the first point of contact — make them count.

• Make sure they’re mobile-friendly and easy to navigate.
• Provide information tailored to international students.
• Offer virtual events or campus tours so students can explore from afar.

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2. Keep Communication Personal

Automated emails have their place, but they shouldn't feel robotic. Use your CRM or admissions platform to personalise messages based on interests, location or application stage — and always include a way to reach out with questions.

Students remember the universities that made them feel heard.

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3. Champion Peer-to-Peer Support

No one understands the international student experience better than those who’ve lived it.

• Create opportunities for prospective students to connect with current international students.
• Run ambassador programmes or student-led webinars.
• Share authentic stories on social and email.

A relatable voice can ease anxiety and inspire action.

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4. Focus on Support, Not Just Recruitment

The student journey doesn’t stop when an offer is accepted. In fact, that’s where some of the most important support begins.

Think about:

• Pre-arrival checklists.
• Culturally sensitive onboarding.
• Ongoing academic and wellbeing support.

Helping students settle in and succeed is the best way to build long-term reputation and retention.

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Final Thoughts

At the end of the day, international students want the same things any student does — to feel confident in their decision, to be part of a community, and to know they’ll be supported throughout their journey.

By listening closely and responding with empathy, universities can stand out for all the right reasons.

And with the right tools in place — like an integrated CRM and admissions platform — personalising communication, simplifying processes and building strong student relationships becomes second nature.

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Looking to improve how you connect with international students? Full Fabric helps universities personalise the admissions journey, engage leads more effectively, and build meaningful connections — from first interest through to enrolment. Book a demo to see how we can help.