Full Fabric Launches on HubSpot Marketplace, Delivering a Powerful Integration for Higher Education

Lisbon, Portugal – September 17, 2025 – Full Fabric, the student lifecycle platform designed for higher education, is now available on the HubSpot Marketplace. This launch introduces a direct integration between HubSpot and Full Fabric, making it easier than ever for institutions to connect marketing, admissions,enrolment and student data in one place.

Connecting HubSpot with Full Fabric

Many universities and business schools already rely on HubSpot to manage their marketing and lead generation. By integrating with Full Fabric, they can now extend that visibility into the admissions and enrolment process. The result is a single connected journey that follows each student from first enquiry through to confirmed enrolment.

The native integration enables institutions to:

• Sync data seamlessly between HubSpot and Full Fabric, ensuring every enquiry is tracked and enriched across both platforms.
• Nurture applicants with precision, using HubSpot’s marketing capabilities alongside Full Fabric’s admissions workflows.
• Give admissions teams complete context, with lead history, engagement data and application progress visible in one place.
• Eliminate silos, increase productivity and free staff to focus on meaningful student interactions.

Explore Full Fabric on the HubSpot Marketplace here: https://ecosystem.hubspot.com/marketplace/listing/full-fabric

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Designed for Student-Centred Journeys

For higher education teams, the value of this integration lies in its ability to create a more transparent and personalised experience for students. Marketing can capture and qualify leads in HubSpot, while admissions can immediately pick up the journey in Full Fabric with all the context they need already in place.

This alignment helps institutions increase conversion, reduce applicant drop-offs and deliver the modern experience that students already expect from digital-first services.

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About Full Fabric

Full Fabric is a commerce-style platform built specifically for higher education. Trusted by leading institutions across Europe, it enables teams to manage recruitment, admissions, enrolment and alumni engagement in one connected environment. The HubSpot integration represents a new step in the company’s mission to help institutions simplify operations and deliver journeys that feel clear, personal and engaging for every student.