Undergraduate recruitment and CRM
Operational problem
Enquiries arrive from open days, fairs, webinars, school outreach, and campaigns, but land in different tools, so sources and follow-ups are hard to track.
How Full Fabric helps
Capture enquiries in one CRM with source tracking, campaign attribution context, segmentation, and event follow-up around a single prospective student record.
What teams gain
A clear view of where prospective students come from, and consistent nurturing across every channel.