Guide to Digital Transformation in Student Recruitment and Admissions

Higher education has entered a new era, shaped by student expectations built on platforms like Netflix, Amazon and Uber. Today’s applicants want smooth, personalised experiences, and institutions need to keep up. This practical guide shows you how.

Use it to explore what digital transformation really means, and follow a clear, structured path to make progress that sticks. It’s designed to help leadership teams take confident steps forward, whether you’re just getting started or fine-tuning your approach.

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What you’ll be able to do:

• Understand what digital transformation means for higher education today.
• Spot the gaps in your student journey and internal operations.
• Prioritise quick wins that lead to long-term success.
• Communicate change clearly and bring your teams with you.

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What’s inside:

• 8 core stages for transforming recruitment and admissions.
• Practical tips, checklists and examples throughout.
• Strategic advice to align goals, people and systems.
• A commerce-style approach built around modern student behaviour.