The Business School Guide to Modern Admissions and Student Recruitment

Business schools and executive education have entered a new era, shaped by rising expectations from senior professionals. Applicants now demand clarity, speed and personalisation at every step, from first enquiry to final enrolment. Institutions that rely on generic processes or outdated systems risk losing the very candidates they want to attract. This practical toolkit is designed to help you build a modern admissions journey that meets those expectations and strengthens conversion.

Use it to uncover the gaps in your recruitment and admissions experience, adopt best practices tailored to executive education, and apply high-value templates that save time while improving impact. It will help admissions, marketing and programme teams create a seamless process that boosts enrolment and delivers a premium applicant experience.

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What you’ll be able to do:

• Attract high-intent applicants with modern, outcome-focused positioning.
• Streamline applications with forms, workflows and communications built for executives.
• Nurture leads with personalised journeys and alumni proof points.
• Strengthen decision-making with structured reviews and collaborative workflows.
• Reduce post-offer friction and improve enrolment yield.

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What’s inside:

• Step-by-step guidance to improve recruitment, applications and enrolment.
• 14 exclusive templates, including application form audits, event follow-ups and offer letter builders.
• Practical strategies for executive-ready nurture, applicant communications and decision-making.
• Insights into reducing admin, improving team alignment and building trust with candidates.