HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Marketing & Lead Generation
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5 Tips for Organising a University Open Day

Planning a university open day? Discover five actionable tips to deliver an inspiring, authentic event that builds trust and encourages prospective students to apply.

Engagement & Communication
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Alumni & Careers
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The Alumni Storytelling Playbook: 4 Tactics That Work

Alumni stories are powerful tools for building your brand and inspiring future students. Discover four ways universities can effectively share graduate success stories across channels.

Technology & Innovation
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CRM & Systems
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A CRM for Higher Education: 3 Reasons to Buy – Not Build

Should your university build or buy a CRM? Discover 3 key reasons why choosing an off-the-shelf CRM is a smarter move for scalability, cost and performance.

Admissions & Enrolment
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How to Create a Holistic Admission Review Process

Learn how to build a holistic admission review process that supports student success, strengthens diversity, and aligns with your institution’s goals.

Technology & Innovation
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Data & Analytics
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How to Measure the ROI of Tech in Higher Education

Learn how to measure the return on investment of higher education tech across recruitment, admissions and applicant experience — with tips on what metrics to track.

Admissions & Enrolment
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Engagement & Communication
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2 Ways to Engage Accepted Students Before They Arrive on Campus

Discover two simple but powerful ways your university can keep admitted students engaged before they enrol — and boost your yield in the process.

Marketing & Lead Generation
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An SEO Checklist for Your University’s Website

Want your university website to rank higher in search results? Follow this SEO checklist for higher education to improve visibility, engagement, and student conversions.

Technology & Innovation
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How Universities Can Use Edtech to Meet the Digital Expectations of Students

Discover how universities can bridge the digital gap with edtech — and why a seamless, student-first experience is now essential for enrolment and retention.

Marketing & Lead Generation
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5 Great University Admissions Videos to Inspire You

Explore five innovative university admissions videos that use storytelling, creativity, and authenticity to connect with prospective students and showcase campus life.

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