HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Admissions & Enrolment
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4 Ways to Optimise Your Admissions Process

Optimise your university admissions process with these four practical tips. Learn how to simplify the journey, personalise communication, use alumni voices, and make smarter decisions with data.

Admissions & Enrolment
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5 Email Campaigns for Higher Education Admissions

Discover five essential email campaigns that boost admissions success. Learn how to engage prospects, encourage applications, and increase submission rates with personalised, goal-driven emails.

Admissions & Enrolment
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4 Ways to Fine-Tune the Higher Education Application Process

Is your university’s application process helping or hindering enrolment? Discover four practical ways to optimise the applicant journey and boost completion rates.

Engagement & Communication
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Alumni & Careers
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4 Ways to Improve Alumni Engagement and Strengthen Your University Community

Want to boost alumni engagement at your university? Discover four practical ways to reconnect, reward, and empower your alumni network — from social media to ambassador programmes.

Engagement & Communication
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5 Pieces of Content to Nurture Admitted Students

Support admitted students and boost conversion with personalised pre-enrolment content. Discover five types of content that inform, reassure, and inspire students to complete their enrolment.

Marketing & Lead Generation
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3 Practical SEO Tips for Universities Looking to Boost Visibility

Stay ahead of the competition with these three simple SEO tips for universities — from mobile optimisation to voice search and HTTPS.

Marketing & Lead Generation
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How to Optimise Your University’s Info Sessions for Greater Impact

Discover how to optimise your university’s info sessions — from smarter data collection and hybrid formats to personalised follow-ups and ROI tracking.

Marketing & Lead Generation
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5 Things to Consider When Developing Your University’s Brand

Discover five essential steps to building a strong university brand — from understanding your audience and aligning strengths to ensuring consistency and standing out from the competition.

Admissions & Enrolment
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Why the Applicant Experience Should Be Your Top Priority

Discover why the applicant experience is key to successful student recruitment — and how a modern CRM can help your university put applicants first.

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