HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Admissions & Enrolment
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How the Admission Experience Impacts the Student Decision Process

Discover how a smooth and transparent admissions experience can influence student decisions — and what universities can do to make the process easier, more supportive and more engaging.

Marketing & Lead Generation
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11 Skills Every Higher Education Marketing Team Needs

Discover 11 essential skills every higher education marketing team needs to succeed — from content and CRM to data, social media, and strategic planning.

Admissions & Enrolment
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Technology & Innovation
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How to Create an Accessible Applications Portal

Learn how to create an accessible university application portal using inclusive design principles and WCAG 2.2 standards. Discover practical steps to support all prospective students.

Marketing & Lead Generation
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How Automated Emails Can Help You Nurture More Prospects

Discover how email automation helps universities send timely, personalised messages that boost engagement, reduce admin work, and improve applicant conversion.

Marketing & Lead Generation
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Building a Strong Email List for Higher Education Recruitment

Discover how to build and maintain a high-performing email list for university marketing. Learn 11 practical strategies to engage prospects and drive enrolments.

Admissions & Enrolment
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Why a Sense of Belonging Is Key to Converting Applicants into Enrolled Students

A sense of belonging can make all the difference when it comes to converting accepted applicants into enrolled students. Here’s why it matters – and how to foster it early on.

Retention & Student Success
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How Universities Can Make the Most of Careers Fairs

Want to run a careers fair that actually makes an impact? Here’s how universities can create meaningful experiences for students, employers and alumni alike.

CRM & Systems
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Technology & Innovation
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Automation & Efficiency
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5 Ways a Modern CRM Can Help Your University

Discover how a modern CRM can transform university admissions, marketing, and student engagement. Learn five ways CRM software helps institutions work smarter and connect better.

Admissions & Enrolment
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Automation & Efficiency
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How Automation Can Improve University Admissions and Streamline the Process

Explore how admissions automation can help universities personalise outreach, save time, and guide prospective students from first contact to enrolment.

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