HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Leadership & Strategy
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What Will Higher Education Look Like in the Future?

Explore five possible futures for higher education — from AI-driven learning to global giants and peer-to-peer platforms — and discover how institutions can adapt to stay ahead.

CRM & Systems
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How to Lead a Successful Higher Education CRM Project

Want your higher education CRM project to succeed? Learn four key strategies to align teams, improve engagement and boost student enrolment with the right CRM system.

Automation & Efficiency
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How Universities Are Using Chatbots to Improve the Student Admissions Process

Discover how universities are using chatbots to improve applicant experiences, reduce summer melt, and streamline admissions — without losing the human touch.

Admissions & Enrolment
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10 Tips for Recruiting Students Through Digital Marketing

Discover 10 effective digital marketing strategies to attract and engage students. From social media to personalised messaging, learn how to connect with the right audience.

Technology & Innovation
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Rethinking Education: Why Investing in EdTech Is Key to Future-Ready Learning

Discover why investing in education technology is essential for modern universities. Explore key EdTech trends and how CRMs can improve student outcomes.

Engagement & Communication
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Why Segmentation Matters in Higher Education Recruitment

Segmentation is key to engaging today’s diverse student population. Learn how your university can attract and support different applicant types with tailored messaging and smarter strategies.

Leadership & Strategy
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8 Trends Shaping the Future of Education Through to 2030

Explore 8 global megatrends shaping the future of education, from labour market shifts to digital innovation – and how universities can adapt through to 2030.

Marketing & Lead Generation
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6 Strategies for International Enrolment Growth

Discover six practical strategies universities can use to grow international enrolment — from digital campaigns and flexible study options to employer partnerships and standout programmes.

Retention & Student Success
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How Universities Can Build a Culture of Lifelong Learning to Boost Retention

Discover how embedding a culture of lifelong learning can boost student retention, improve engagement and create a more flexible, student-centred university experience.

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