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Marketing & Lead Generation
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10 Email Marketing Best Practices for Higher Education

Discover 10 timeless email marketing best practices for higher education. Learn how to personalise, automate and optimise your campaigns to engage students and boost enrolment.

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Marketing & Lead Generation
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5 Higher Education Marketing Approaches to Attract Gen Z

Discover five effective higher education marketing strategies to attract Gen Z — from personalisation and UX to real-life experiences, authenticity and short-form content.

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Marketing & Lead Generation
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Go-To Marketing Strategies To Promote New Higher Education Programmes

Launching a new programme? Discover go-to marketing strategies to attract the right students — from audience personas and messaging to SEO, lead capture, and nurture campaigns.

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Retention & Student Success
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3 Factors That Contribute to Higher Student Retention Rates in Universities

Explore three key factors that improve student retention in higher education — from building real-world skills to enhancing online learning and using data to support at-risk students.

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Admissions & Enrolment
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Automation & Efficiency
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Why Universities Should Ditch PDF Applications for a Digital Admissions System

Still using PDF forms for applications? Discover how switching to an online admissions system can improve applicant experience, increase conversions, and save time.

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Data & Analytics
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How Universities Are Using Big Data and Analytics To Rethink Admissions

Discover how universities are using big data and analytics to improve student recruitment, personalise the applicant journey, and reduce drop-off through predictive insights.

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Marketing & Lead Generation
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4 Video Marketing Strategies for Higher Education

Discover four effective video marketing strategies for higher education — from virtual tours and personalised content to OTT ads and shoppable social videos that boost engagement and enrolment.

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Admissions & Enrolment
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What Really Matters to Prospective International Students?

Explore what really matters to international students today — from post-study opportunities to flexible learning and human connection — and how your university can respond.

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Admissions & Enrolment
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Technology & Innovation
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What To Consider When Transitioning to an Online Admissions System

Thinking of switching to an online admissions system? Discover what to consider — from mobile-friendly design to data storage and feedback — to ensure a smooth, successful transition.

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