HIGHER EDUCATION ARTICLES

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Retention & Student Success
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4 Best Tips to Improve Student Retention in Higher Education

Discover four modern strategies to improve student retention in higher education — from predictive analytics and chatbots to community-building and first-year support.

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Marketing & Lead Generation
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7 Lead Generation Strategies for Higher Education Institutions

Looking to attract more applicants? Explore 7 proven lead generation strategies for universities, from chatbots to content to email workflows.

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CRM & Systems
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Student Relationship Management: Everything Universities Need to Know

Discover what a Student Relationship Management (SRM) system is, how it works, and why it’s transforming engagement across the student lifecycle in higher education.

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Retention & Student Success
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Data & Analytics
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How Predictive Analytics Can Boost Student Success Rates

Discover how universities can use predictive analytics to improve student success, boost retention and personalise support — while ensuring ethical and responsible implementation.

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Admissions & Enrolment
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Technology & Innovation
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What To Consider When Transitioning to an Online Admissions System

Thinking of switching to an online admissions system? Discover what to consider — from mobile-friendly design to data storage and feedback — to ensure a smooth, successful transition.

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Admissions & Enrolment
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What Really Matters to Prospective International Students?

Explore what really matters to international students today — from post-study opportunities to flexible learning and human connection — and how your university can respond.

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Marketing & Lead Generation
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4 Video Marketing Strategies for Higher Education

Discover four effective video marketing strategies for higher education — from virtual tours and personalised content to OTT ads and shoppable social videos that boost engagement and enrolment.

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Data & Analytics
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How Universities Are Using Big Data and Analytics To Rethink Admissions

Discover how universities are using big data and analytics to improve student recruitment, personalise the applicant journey, and reduce drop-off through predictive insights.

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Admissions & Enrolment
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Automation & Efficiency
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Why Universities Should Ditch PDF Applications for a Digital Admissions System

Still using PDF forms for applications? Discover how switching to an online admissions system can improve applicant experience, increase conversions, and save time.

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