HIGHER EDUCATION ARTICLES

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Alumni & Careers
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Engagement & Communication
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How to Build Meaningful Alumni Relationships That Last

Discover how to build lasting relationships with your alumni through smart data management, consistent communication and meaningful engagement — plus the role tech can play in making it all work.

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Admissions & Enrolment
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From Alumni to Ambassadors: How Universities Can Leverage Global Graduates to Boost International Student Recruitment

Discover how universities can use international alumni to support global student recruitment — from peer mentorship to ambassador programmes and alumni-led outreach.

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Marketing & Lead Generation
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Choosing the Right Advertising Channels for Student Recruitment in Higher Education

Explore the most effective advertising platforms for student recruitment and learn how to reach the right students with relevant, data-driven campaigns.

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Marketing & Lead Generation
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Admissions & Enrolment
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6 Proven Strategies to Increase University Admissions Through Smarter Marketing

Discover 6 practical ways universities can increase admissions — from personalised social campaigns to smarter use of CRM and video marketing.

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CRM & Systems
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What Do Universities Use CRM Systems For?

Discover what universities use CRM systems for — from streamlining admissions and communications to improving student retention and alumni engagement.

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Marketing & Lead Generation
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How to Implement a Successful Student Recruitment Marketing Strategy

Discover how to build a student recruitment marketing strategy that connects emotionally with prospects, backed by the right tech and data insights.

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Engagement & Communication
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Retention & Student Success
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How Universities Can Use Social Media to Improve Student Retention

Explore how social media can improve student retention by building community, fostering engagement and supporting wellbeing throughout the student lifecycle.

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Marketing & Lead Generation
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5 Great University Admissions Videos to Inspire You

Explore five innovative university admissions videos that use storytelling, creativity, and authenticity to connect with prospective students and showcase campus life.

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Technology & Innovation
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How Universities Can Use Edtech to Meet the Digital Expectations of Students

Discover how universities can bridge the digital gap with edtech — and why a seamless, student-first experience is now essential for enrolment and retention.

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