20% Increase in Leads and Applications – How Stockholm School of Economics Elevated Recruitment with Full Fabric

The Challenge: Customisation Within a Centralised System

In Sweden, all higher education institutions are required to use a centralised national application system. While functional, the platform lacked the flexibility SSE needed to uphold its elite admissions standards and deliver a more tailored, applicant-centric journey.

SSE needed a solution that would:

• Provide more control over the recruitment and admissions process.
• Support a fully paperless, digital application journey.
• Engage and nurture qualified leads at every stage.
• Increase ROI from marketing and recruitment activities.

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A More Student-Centred Approach

With an ambition to grow its international student base, SSE began searching for a student-driven CRM and admissions solution. The goal was not only to streamline internal workflows, but also to personalise the applicant experience – aligning communications with the school’s brand, values, and admissions expectations.

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The Solution: Full Fabric CRM and Admissions Platform

SSE implemented Full Fabric to address these needs and unify its recruitment and admissions processes. The platform enabled SSE to:

• Customise the applicant journey to reflect the school’s rigorous standards.
• Centralise data and communication for improved internal coordination.
• Replace manual, paper-based tasks with digital workflows.
• Create more targeted, ROI-focused marketing campaigns.

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Real Results – A 20% Increase in Leads and Applications

Since adopting Full Fabric, SSE has seen a 20% increase in both leads and applications. The platform’s ability to streamline operations while nurturing qualified prospects has significantly improved the school’s recruitment outcomes.

This result speaks directly to SSE’s strategic goals – enabling the admissions team to do more with less, while attracting and converting high-calibre applicants.

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Conclusion

Stockholm School of Economics’ partnership with Full Fabric has been a turning point in how the school approaches student recruitment. By shifting to a student-first, customisable CRM platform, SSE has not only increased applications but also laid the groundwork for long-term growth and efficiency.

Full Fabric continues to support SSE in delivering world-class applicant experiences – from initial interest to enrolment.

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About Stockholm School of Economics

The Stockholm School of Economics (SSE) is one of Europe’s leading business schools, known for its academic excellence and competitive admissions process. As an institution with a growing international profile, SSE is committed to delivering exceptional student experiences – starting from the very first enquiry.

Yet like many higher education institutions, SSE faced pressure to improve outcomes while operating within the constraints of national systems and limited internal resources.