HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Marketing & Lead Generation
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Why Video Works So Well in Higher Education Marketing

Discover why video is one of the most powerful tools in higher education marketing — and how it can help attract, engage and convert prospective students.

Admissions & Enrolment
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Why Every University Needs an Admissions Management System

Discover how an admissions management system can streamline operations, improve student experiences and boost conversion – all while saving your team time.

Admissions & Enrolment
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Best University Campaigns to Attract and Convert International Students

Explore how universities are using video, social media, virtual tours and events to attract international students – plus tips to optimise your own strategy.

Admissions & Enrolment
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5 Best Practices for Recruiting Students in Higher Education

Explore five best practices for student recruitment in higher education — from admissions software and social media to personalised content, events and consistent communication.

Engagement & Communication
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6 Content Marketing Strategies for Universities

Discover six content marketing strategies for universities — from blogs and video to virtual tours and infographics — designed to boost engagement, build trust and increase student enquiries.

Marketing & Lead Generation
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5 Ways to Attract International Applicants with Enrolment Management Systems

Discover five effective ways to attract international students using enrolment management systems — from personalised communication and multilingual websites to data-driven recruitment strategies.

Technology & Innovation
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Cloud vs In-House: Choosing the Right Admissions Software for Your University

Not sure whether to build your own admissions software or invest in a cloud-based platform? This guide breaks down the pros and cons of each approach to help universities choose the right solution.

Marketing & Lead Generation
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How to Measure the Success of Your University Admissions Event

Discover how to measure the success of your university admissions events with clear KPIs, actionable insights and the right CRM tools — all designed to improve future performance.

Admissions & Enrolment
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Why Tracking Applications with Admissions Software Is a Game-Changer

Discover how admissions software helps universities track applicants, personalise communication, and improve conversion – all from one integrated platform.

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