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Cloud vs In-House: Choosing the Right Admissions Software for Your University

Not sure whether to build your own admissions software or invest in a cloud-based platform? This guide breaks down the pros and cons of each approach to help universities choose the right solution.

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Marketing & Lead Generation
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5 Ways to Attract International Applicants with Enrolment Management Systems

Discover five effective ways to attract international students using enrolment management systems — from personalised communication and multilingual websites to data-driven recruitment strategies.

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Engagement & Communication
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6 Content Marketing Strategies for Universities

Discover six content marketing strategies for universities — from blogs and video to virtual tours and infographics — designed to boost engagement, build trust and increase student enquiries.

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Admissions & Enrolment
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5 Best Practices for Recruiting Students in Higher Education

Explore five best practices for student recruitment in higher education — from admissions software and social media to personalised content, events and consistent communication.

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Admissions & Enrolment
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Best University Campaigns to Attract and Convert International Students

Explore how universities are using video, social media, virtual tours and events to attract international students – plus tips to optimise your own strategy.

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Admissions & Enrolment
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Why Every University Needs an Admissions Management System

Discover how an admissions management system can streamline operations, improve student experiences and boost conversion – all while saving your team time.

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Marketing & Lead Generation
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Why Video Works So Well in Higher Education Marketing

Discover why video is one of the most powerful tools in higher education marketing — and how it can help attract, engage and convert prospective students.

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Marketing & Lead Generation
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Why Mobile Marketing Matters in Higher Education Admissions

A mobile-first admissions strategy is essential in higher education. Discover how to optimise your mobile marketing to better engage prospective students.

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Marketing & Lead Generation
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5 Higher Education Marketing Trends You Can’t Ignore

Explore five evergreen higher education marketing trends — including student-led content, mobile-first design and real-time engagement — to stay relevant and connect meaningfully with prospective students.

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