HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Marketing & Lead Generation
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Building a Strong Email List for Higher Education Recruitment

Discover how to build and maintain a high-performing email list for university marketing. Learn 11 practical strategies to engage prospects and drive enrolments.

Admissions & Enrolment
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Why a Sense of Belonging Is Key to Converting Applicants into Enrolled Students

A sense of belonging can make all the difference when it comes to converting accepted applicants into enrolled students. Here’s why it matters – and how to foster it early on.

Retention & Student Success
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How Universities Can Make the Most of Careers Fairs

Want to run a careers fair that actually makes an impact? Here’s how universities can create meaningful experiences for students, employers and alumni alike.

CRM & Systems
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Technology & Innovation
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Automation & Efficiency
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5 Ways a Modern CRM Can Help Your University

Discover how a modern CRM can transform university admissions, marketing, and student engagement. Learn five ways CRM software helps institutions work smarter and connect better.

Admissions & Enrolment
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Automation & Efficiency
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How Automation Can Improve University Admissions and Streamline the Process

Explore how admissions automation can help universities personalise outreach, save time, and guide prospective students from first contact to enrolment.

Admissions & Enrolment
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4 Ways to Optimise Your Admissions Process

Optimise your university admissions process with these four practical tips. Learn how to simplify the journey, personalise communication, use alumni voices, and make smarter decisions with data.

Admissions & Enrolment
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5 Email Campaigns for Higher Education Admissions

Discover five essential email campaigns that boost admissions success. Learn how to engage prospects, encourage applications, and increase submission rates with personalised, goal-driven emails.

Admissions & Enrolment
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4 Ways to Fine-Tune the Higher Education Application Process

Is your university’s application process helping or hindering enrolment? Discover four practical ways to optimise the applicant journey and boost completion rates.

Engagement & Communication
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Alumni & Careers
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4 Ways to Improve Alumni Engagement and Strengthen Your University Community

Want to boost alumni engagement at your university? Discover four practical ways to reconnect, reward, and empower your alumni network — from social media to ambassador programmes.

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