HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Marketing & Lead Generation
,
5 Ways to Attract International Applicants with Enrolment Management Systems

Discover five effective ways to attract international students using enrolment management systems — from personalised communication and multilingual websites to data-driven recruitment strategies.

Engagement & Communication
,
6 Content Marketing Strategies for Universities

Discover six content marketing strategies for universities — from blogs and video to virtual tours and infographics — designed to boost engagement, build trust and increase student enquiries.

Admissions & Enrolment
,
5 Best Practices for Recruiting Students in Higher Education

Explore five best practices for student recruitment in higher education — from admissions software and social media to personalised content, events and consistent communication.

Admissions & Enrolment
,
Best University Campaigns to Attract and Convert International Students

Explore how universities are using video, social media, virtual tours and events to attract international students – plus tips to optimise your own strategy.

Admissions & Enrolment
,
Why Every University Needs an Admissions Management System

Discover how an admissions management system can streamline operations, improve student experiences and boost conversion – all while saving your team time.

Marketing & Lead Generation
,
Why Video Works So Well in Higher Education Marketing

Discover why video is one of the most powerful tools in higher education marketing — and how it can help attract, engage and convert prospective students.

Marketing & Lead Generation
,
Why Mobile Marketing Matters in Higher Education Admissions

A mobile-first admissions strategy is essential in higher education. Discover how to optimise your mobile marketing to better engage prospective students.

Marketing & Lead Generation
,
5 Higher Education Marketing Trends You Can’t Ignore

Explore five evergreen higher education marketing trends — including student-led content, mobile-first design and real-time engagement — to stay relevant and connect meaningfully with prospective students.

Marketing & Lead Generation
,
How Universities Can Increase Enrolments by Marketing to Students Effectively

A practical guide to student marketing in higher education — explore how to build authentic campaigns, align your strategy, and drive enrolments with the support of your university community.

We searched high and low but found no articles. Let's try a different keyword?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.