How to Convert More Applicants into Enrolled Students

Higher education is changing, and so are the people applying to it.

‍Today’s applicants expect the same ease, speed and personal touch they experience everywhere else in life. But for many institutions, outdated processes and disconnected systems still make admissions feel slow and impersonal for both staff and students.

This guide is here to help you change that. It explores how data, automation and collaboration can transform your admissions journey into one that feels fast, seamless and rewarding for everyone involved.

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What you’ll be able to do:

• Understand who your applicants are and what really drives their decisions.
• Personalise every interaction to make each applicant feel seen and supported.
• Identify and re-engage those at risk of dropping off.
• Streamline your workflows to make reviews and decisions faster.
• Use data and analytics to see what is working and where to focus next.

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What’s inside:

• Clear, practical steps to modernise your recruitment and admissions journey.
• Tips for using predictive analytics to plan ahead and strengthen conversion.
• Strategies for building stronger, more personal connections with applicants.