HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Marketing & Lead Generation
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6 Strategies for International Enrolment Growth

Discover six practical strategies universities can use to grow international enrolment — from digital campaigns and flexible study options to employer partnerships and standout programmes.

Retention & Student Success
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How Universities Can Build a Culture of Lifelong Learning to Boost Retention

Discover how embedding a culture of lifelong learning can boost student retention, improve engagement and create a more flexible, student-centred university experience.

Technology & Innovation
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How Universities Are Using Immersive Technologies to Transform Learning

Discover how leading universities are using immersive technologies like VR and AR to enhance student learning, build empathy, and prepare students for the real world.

Marketing & Lead Generation
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How Business Schools Can Stay Globally Competitive

Discover how business schools can remain globally competitive by embracing flexibility, global engagement, and student-centred innovation.

Admissions & Enrolment
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How Personalised Communications Improve the University Application Experience

Discover how personalised communications help universities improve the application experience, increase engagement, and build better connections with prospective students.

Admissions & Enrolment
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5 Steps to Student Management System Success: Student Journey Mapping

Learn how student journey mapping helps universities improve recruitment, retention and engagement — with five key steps to create better student experiences across the lifecycle.

Marketing & Lead Generation
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How to Run a Successful Student Recruitment Campaign (Without Breaking the Bank)

Attracting students doesn’t need to be complicated. Discover three creative and cost-effective ways to boost your university’s recruitment campaign.

Technology & Innovation
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Why Traditional Executive Education Isn't Enough Anymore

Business schools used to dominate the market with open and customised learning but nowadays they face competition from a whole range of different players.

Marketing & Lead Generation
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10 Email Marketing Best Practices for Higher Education

Discover 10 timeless email marketing best practices for higher education. Learn how to personalise, automate and optimise your campaigns to engage students and boost enrolment.

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