The Lisbon MBA competes in an overcrowded market for global MBA talent, where thousands of schools deploy increasingly larger marketing budgets with the goal of attracting the most valuable candidates.
The Lisbon MBA had to evolve from an all-too-common passive approach and ensure to build relationships with prospects as soon as they came into contact with the brand. The staff also understood the need to deploy their marketing budgets as efficiently as possible: something that would only be possible by carefully tracking their return-on-investment.
The change in approach exposed the fragilities in their existing process, which was anchored by a legacy CRM. Due to the shortcomings of their toolset, the admissions team had to rely on multiple spreadsheets to track interactions with candidates, manage applications and forecast enrollment rates.
Events, forms and email campaigns were all managed in separate tools, leading to a dispersed set of data that failed to provide relevant actionable insight. The inability to track interactions across their initiatives meant there was no visibility into what worked and what didn’t. All this led to a poor collaborative framework and ultimately lower yield.
In its continued pursuit for growth and global relevance, The Lisbon MBA chose Full Fabric as their operational backbone and preferred technology partner. The Lisbon MBA is now able to manage the entire student lifecycle from prospect to alumni in one centralised platform.